The fair trade industry is growing as commerce becomes more global and people are more connected across boundaries. People are becoming more educated about, and therefore care more about the sources of the products and food they buy and the conditions under which they are produced.


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World map showing fair trade producer and buyer countries

Fair trade is an alternative approach to conventional trade and is based on a partnership between producers and consumers. 

Fair trade terms provide farmers and artisans with a better set of trading standards that allow them the opportunity to improve their lives and plan for their future. Fair trade offers consumers a powerful way to reduce poverty through their every day shopping.

Fair trade focuses on particular on commodities or products that are typically exported from developing countries including coffee and tea, chocolate, jewelry and beautiful handmade crafts. World trade practices that currently exist promote the unequal distribution of wealth between nations. Buying products from producers in developing countries at a fair price is a more efficient way of promoting sustainable development than traditional charity and aid. 

Principles of Fair Trade include:

  • Foster fair pay/working conditions for vulnerable farmers and artisans 
  • Encourage environmental sustainability 
  • Protect children 
  • Empower marginalized workers 
  • Promote safe, organic farming practices 
  • Support communities 
  • Connect with other cultures 
  • Build stable local economies 

A fair trade purchase is a powerful purchase!

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