As consumers from all walks of life are becoming increasingly likely to demand more sustainable, more ethical products, FairTrade Caravans is expanding the fair trade market in Metrowest Boston and beyond through school fundraisers and corporate sales. Schools and companies will receive an enrichment presentation along with a percentage of sales to go towards their programs or corporate giving recipients.
FairTrade Caravans sells products from developing countries sourced under fair trade standards. Fair trade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainability.
FairTrade Caravans was conceived when founder, Carol Fassino, decided to use her background as a marketing and operations professional along with her long-term interest in global affairs to create this social enterprise.
As a parent, Carol has been exposed to many school fundraisers that offer mass-produced products offering children more "stuff" to incentivize them. There is little information about where and how these products are made and priced. As a citizen, she found there are few ways to learn about fair trade and the products produced by the industry. With FairTrade Caravans, schools, nonprofits and companies receive a transparent program that provides information about product origin and how they are priced.
Carol is supported by a group of advisors including:
Diane Fassino, President, Fassino Design, branding, marketing and website design
Hope Casey, MBA, Business Advisor, operations, marketing and sales
Diana Edwards, CPA MST, Officer, Murphy, Edwards, Goncalves & Ferrera, PC, finance and accounting
Melina O'Grady, EdM, Education Consultant, enrichment programming